As part of its marketing strategy and having deeper outreach and penetration, Van and Product
Awareness Campaigns were organised by the aftermarket division, establishing direct contact with
the retailers, mechanics as also end consumers.
Product awareness on new products launched in the market, sharing their key features, price,
product differentiators, closely interacting with the mechanics, explaining the benefits and
advantages of the new products.
These campaigns also helped establishing relationship in the market with key influencers and it also
became a good platform for exchange of ideas and feedback from the market.
The feedback on the new Lumax identity was very positive and well received by the market, the new
packaging is also well accepted.